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Outdoor events are coming! Are you TM ready?
Outdoor events are coming! Are you TM ready?
Published on 03 Mar 2021

It’s finally happening! Events are back in the calendar and Chevron TM cannot wait.


We’ve missed music festivals, sports events, outdoor shows and community events because we’ve missed working with our clients who organise these wonderful events. Events like the Tour of Cambridge, the Henley Regatta, Remembrance Parades and Headingly Cricket Match are on our client list for which we have provided traffic management services and helped ensure that visitors enjoy every aspect of the event, from arrival to departure.

While we are delighted that events are returning, Chevron TM believes that event management will look very different post lockdown. We expect there will be some level of COVID-19 guidelines or requirement and there may be a certain level of uncertainty and trepidation among attendees as they emerge into a new world.

Chevron TM has been working hard behind the scenes to bring technology to event traffic management plans which can support any COVID-19 requirements which may be in place.

Lauren Barlow, Chevron TM, Northern Regional Director explains how the company has been working to support and enhance traffic management provision in a post lockdown world. “There is no doubt that events will be different when they open up again. Attendees will need more information and reassurance, and event organisers will need to be equipped to deliver their events safely. Technology will play a big part in meeting these requirements and managing the flow of traffic to, from and within the event venue.”

Chevron TM has partnered with their sister company, Highway Resource Solutions (HRS) to integrate the Customer Communication Terminal (CCT) into event traffic management plans and believe this will be the way forward for future events.

“The CCT is a simple but effective product which can revolutionise event traffic management,” adds Wayne Ellis, South West Regional Director. “Simply put, it is an information sign with a built-in intercom system which can deliver recorded or real-time information to event attendees. The sign can be designed and tailored to specific needs and used in a range of ways. We have used them successfully at events pre-COVID-19 and see them as a game changer post lockdown. Clients have put QR codes on them which have been used for competitor registration, ticket validation, charitable donations and of course the intercom provides real-time information to attendees. Used this way in strategic locations, the signs can remove the need for face-to-face interaction with event staff which will reduce staffing levels and ultimately reduce costs.”

Chevron TM has provided traffic management services for almost 30 years and prior to COVID-19, they supported a range of events from national institutions including The Boat Race and Royal Ascot to smaller, community-based events such as Lincoln Christmas Market and Driffield Agricultural Show. The TM company is working with a number of clients to arrange traffic management support for forthcoming events.

“Chevron TM has supported events for many years and indeed provided traffic management services to perhaps, one of the only outdoor events to take place during COVID-19, the Outlaw X Triathlon,” continues Lauren. “Tim Don, the winner of Outlaw X and a World Triathlon record holder said he was blown away by the marshalling and did not feel worried at any stage. This is the standard service we provided. Post COVID-19, we can enhance our service with the integration of digital services into our TM plans.”

“Events have been closed for too long. We’ve missed them. We’ve missed our clients and the fantastic long-term relationships we have with them. We’ve missed using our professional expertise and knowledge to create safety-focussed traffic management plans. We cannot wait to get back out there to work with old and new clients and bring technology and digitalisation to event management. It is the future.”

For more information on the Customer Communication Terminal, click here.

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